The Digital Marketing Specialist is responsible for developing,

implementing, and managing marketing campaigns that promote the

company’s products or services. This individual will play a critical

role in enhancing brand awareness, driving web traffic, and acquiring

leads or customers. The role requires a deep understanding of current

marketing tools and strategies and the ability to lead integrated

digital marketing campaigns from concept to execution.

Job Responsibilites:

Plan, execute, and oversee digital marketing campaigns across various

channels, including search engines, social media, email, and display

advertising.

Optimize campaigns for maximum ROI.

Search Engine Optimization (SEO) and Content Marketing:

Perform keyword research and competitive analysis to enhance website

traffic.

Collaborate with the content team to create and optimize engaging,

high-quality content.

Social Media Management:

Develop and execute strategies for social media platforms to engage

users and increase brand visibility.

Monitor social media trends and adjust strategies accordingly.

Analytics and Reporting:

Track and analyze key performance metrics using tools like Google

Analytics, HubSpot, or similar platforms.

Prepare reports summarizing campaign performance and provide actionable

insights.

Paid Advertising (PPC):

Manage and optimize paid advertising campaigns on platforms like Google

Ads, Facebook Ads, and LinkedIn Ads.

Allocate budgets and ensure cost-effective ad placements.

Email Marketing:

Design and execute email marketing campaigns, including newsletters,

promotional campaigns, and automated workflows.

Collaboration and Communication:

Work with cross-functional teams, including design, content, and

product, to align marketing strategies with business goals.

Stay updated on industry trends and emerging technologies to ensure the

company remains competitive.

Qualifications and Skills:

Bachelor’s degree in Marketing, Communications, or a related field.

Proven experience in digital marketing or a related role.

Proficiency in tools like Google Analytics, Google Ads, SEO tools (e.g.,

SEMrush, Ahrefs), and social media platforms.

Strong analytical skills to interpret data and derive actionable

insights.

Creative and strategic thinking abilities.

Excellent communication and organizational skills.

Preferred Qualifications:

Certifications in digital marketing (e.g., Google Ads Certification,

HubSpot Content Marketing Certification).

Experience with CRM and marketing automation tools.

Knowledge of HTML/CSS and basic graphic design skills is a plus.

This description can be tailored further depending on specific company

needs or the level of expertise required for the role. Let me know if

you'd like to customize it further!

Full-time Marketing & Sales jobs

Digital Sales Associate

Digital Marketing Specialist